Gentronics is today delighted to announce an exciting new partnership with Árón Taylor-Smith for the 2024 Kwik Fit British Touring Car Championship (BTCC).
Gentronics, who specialises in Enterprise Computer Systems Repairs, IT Asset Disposal and Data Services, have always been fans of the BTCC, but the 2024 marks an exciting chapter in the Devizes company history as they partner with Árón Taylor-Smith for what should be a very exciting championship. Coincidently, it is a milestone in the Irishman’s career, too, as he celebrates ten years in the BTCC during the 2024 season. Taylor-Smith has always been one to watch within the championship, showcasing his calibre by winning his maiden race in his debut season. Similarly, Gentronics has been at the forefront of the IT industry since being formed in 2019 by Andrew Genever.
Andrew Genever commented: “We knew instantly that joining Árón BTCC program would be a great fit for Gentronics once we met him. I have always enjoyed the BTCC, and Árón has tailored a program for us to both benefit from the commercial avenues associated with the exposure of the BTCC whilst also being able to focus on both staff & client engagement at the races. We are really excited to be joining Árón’s BTCC program and look forward to seeing what the 2024 season holds after a tremendous second half in 2023.”
The 2023 season was certainly a standout year for Taylor-Smith after having signed for Power Maxed Racing prior to the start of the season. Once acclimated within the team, the Irishman became a force to be reckoned with as he constantly challenged for podiums whilst accumulating four independent wins in the second half of the season alone. In a silverware-laden season for the Dubliner, Taylor-Smith also added the affirmation of four Independent class victories to a trophy cabinet that already includes four outright race wins and, now, 20 podium finishes since making his debut back in 2011. The past nine months have certainly marked something of a renaissance for Taylor-Smith’s touring car career, and the focus has already shifted towards making 2024 an even bigger step towards the ultimate goal of championship glory.
Taylor-Smith commented: “I absolutely love getting to welcome new partners into the BTCC, and I couldn’t be more grateful for the support from Gentronics. I met with both Steve & Andrew just before the Christmas break, and it was a match made in heaven. They knew the exact areas that they wanted to focus on for Gentronics, from brand visibility to client engagement, and with this feedback, we were able to tailor a program to deliver far beyond a generic ‘sponsorship deal.’ We have exciting plans in the pipeline to bring their debut season to life, and I look forward to flying the Gentronics flag throughout the year.”
Taylor-Smith was one of the first drivers on the current BTCC grids to commit to his 2024 plans as soon as the off-season commenced, immediately marking him as one to watch for next season. The consistency within the team will play a significant part in making another step forward as Taylor-Smith lines up against the nation’s best Touring Car drivers once again. The early signing has allowed the team to carry out further developments on the Vauxhall Astra, making it an even bigger threat for the 2024 championship.2024 will be the first season in Taylor-Smith’s BTCC career where he will get the opportunity to be in the same car, with the same team and most critically the same engineering crew.
The first race will soon be upon us as the team returns to a happy hunting ground at Donington Park. Preparations are well underway for the start of the 2024 season, with a host of winter developments already underway within Power Maxed Racing to ensure that they are even more competitive come the first race of the season at Donington. Be sure to keep an eye on Árón Taylor-Smith’s social media channels for regular updates.