Gentronics Renews BTCC Partnership with Independent Champion Aron Taylor-Smith
Gentronics, specialists in Enterprise IT Repair, IT Asset Disposal, and Data Services, is proud to announce the renewal of its partnership with BTCC Independent Champion Aron Taylor-Smith. After a highly successful first season together in 2024, the collaboration continues into the 2025 campaign as Taylor-Smith joins Toyota Gazoo Racing UK.
Taylor-Smith reflected on the renewed partnership, saying:
“I absolutely loved getting to represent Gentronics during my 2024 campaign, which saw me being crowned as the 2024 BTCC Independent Champion, and I’m delighted to take them on the next step of this journey with Toyota Gazoo Racing. It must be said that Andrew and all of his team at Gentronics are arguably the nicest bunch of guests that we have trackside during the year, and I’m thoroughly looking forward to seeing them trackside once again. It is shaping up to be an incredible year, which simply would not have been possible without the support of Gentronics.”
The Irishman joins Speedworks Motorsport, the team behind Toyota Gazoo Racing UK, following an outstanding season in which he claimed the Independents’ title at Brands Hatch. His impressive campaign included 20 class victories and two overall podium finishes, further solidifying his reputation as one of the most consistent and talented drivers on the grid.
Taylor-Smith was the only driver to score points in every one of the 30 BTCC races in 2024—an exceptional feat in one of the most competitive touring car championships in the world. Now, he takes on his latest challenge in a manufacturer-backed Toyota Corolla GR Sport, one of the BTCC’s most successful modern touring cars, with 17 wins, 30 podiums, five pole positions, and 10 fastest laps since its debut in 2019.
With nearly 300 BTCC starts to his name, along with four career race wins, 22 podiums, and almost 1,500 championship points, Taylor-Smith is entering the next phase of his racing resurgence. Backed once again by Gentronics, he is set to take on the BTCC’s elite competitors as he aims for even greater success in 2025.
The Gentronics branding will once again be proudly displayed on Taylor-Smith’s car as he battles across the UK, with all BTCC races broadcast live on ITV4. With over 20 million viewers tuning into the championship in 2024, this partnership offers Gentronics significant exposure while supporting one of the sport’s most popular drivers.
Andrew Genever, Managing Director of Gentronics, expressed his enthusiasm for the continued collaboration:
“Everyone at Gentronics loved our 2024 partnership with Aron, and it is one that we were extremely keen to continue. It offers far more than a generic marketing programme, as we have the opportunity to host guests nationwide within the VIP hospitality, all of which is managed by Aron. It was incredible to see him being crowned as the BTCC Independent Champion whilst flying the Gentronics flag, and we’re all very excited to see what he can achieve this season with Toyota Gazoo Racing.”
With a thrilling season ahead, Gentronics is looking forward to supporting Taylor-Smith in his quest for further BTCC glory in 2025.
Enterprise IT Parts Brokerage: The Backbone for TPMs
Why TPMs Need Reliable IT Parts Brokers
Third-Party Maintainers (TPMs) face growing pressure to support a broader range of IT hardware across multiple locations. However, stocking spare parts for widely distributed contracts is costly and inefficient. Enterprise IT Parts Brokers play a key role in ensuring TPMs can access critical components on demand—without holding excessive inventory.
Challenges for TPMs in IT Maintenance
TPMs must provide cost-effective, rapid IT support while managing limited stock investment. The challenges include:
- Supporting a wider range of products across multiple brands and generations.
- Servicing global contracts without holding costly spare parts inventory.
- Meeting strict SLAs, requiring urgent part deliveries—often on a direct-to-site basis.
How Enterprise IT Parts Brokers Support TPMs
Stocking brokers provide TPMs with fast access to critical spare parts, ensuring minimal downtime and reliable service. Key benefits include:
- Immediate Availability – TPMs can quickly source the right parts without the need for in-house stock.
- Global Logistics – Brokers with an efficient supply chain ensure rapid delivery worldwide.
- Technical Expertise – Brokers offer deep product knowledge, helping TPMs select the right components.
The Added Value of Repair & Refurbishment
Some brokers go beyond part supply by offering repair and refurbishment services. This adds value by:
- Promoting hardware reuse and sustainability.
- Providing cost-effective alternatives to new parts.
- Offering deeper technical support thanks to their repair expertise.
Brokers specialising in Enterprise IT hardware are particularly suited to supporting Enterprise-focused TPMs, ensuring they have the right parts and technical support when they need it.
Conclusion
The demand for Enterprise IT Parts Brokers for TPMs is higher than ever. By partnering with a well-aligned stocking broker, TPMs can reduce costs, streamline logistics, and enhance service delivery.
At Gentronics, we provide TPMs with reliable access to Enterprise IT spare parts, technical expertise, and refurbishment solutions to keep systems running efficiently.
👉 Looking for a trusted IT parts broker? Contact us today.
Aron Taylor-Smith unveils new-look 2024 BTCC challenger.
Evans Halshaw Power Maxed Racing driver Aron Taylor-Smith today unveiled a striking new livery for the 2024 Kwik Fit British Touring Car Championship (BTCC) season.
On the eve of another action-packed campaign in the UK’s premier tin-top series, the Irishman lifted the covers on a new-look paint scheme for his Vauxhall Astra challenger to tie in with the team’s re-branding to Evans Halshaw Power Maxed Racing for the 2024 season.
Using PMR’s signature yellow, navy and black colours, the livery reflects that new title partnership with Evans Halshaw, as well as offering remarkable value-for-money to Taylor-Smith’s loyal network of partners, each of which benefits from trackside exposure to over 40,000 fans per event, plus live, free-to-air television coverage on ITV4.
The livery reveals also coincide with the Dubliner’s first test of pre-season, as both driver and team look to build on the synergy that yielded two outright podiums and six independent class victories in 2023—the 33-year-old’s strongest season yet since returning to the grid in ’21.
Taylor-Smith will also have a familiar face alongside him in Mikey Doble. In his rookie season last term, Doble narrowly missed out on the Jack Sears Trophy title for newcomers.
Using their combination of raw speed, experience, and race craft, supported by several of the BTCC paddock’s most experienced off-track personnel, the team aims to return to winning ways soon.
The calendar again features 30 races held across 10 weekends at all of the UK’s premier venues, including Silverstone, Brands Hatch, and Oulton Park.
Donington Park, Leicestershire, hosts the opening three rounds of the 2024 season on 27-28 April.
Aron Taylor Smith (#40) said:
“We’ve only been Evans Halshaw Power Maxed Racing for a few days, but here we are already unveiling what I believe is the best-looking car on the grid!
“I’m always really excited for the livery reveal, not just because it feels like a point in the winter where things begin to ramp up for Donington, but also because it’s a fantastic opportunity to showcase the network of people I have behind me.
“It sounds cliché, but this really is a team effort. I always say that I see myself as the final part of jigsaw that encompasses everyone – the team, my sponsors – it’s my name in the window, but really, I’m just their representative out on track.
“That’s a pressure I really thrive on, and I’m pushing like mad for these final few weeks to go out there and begin the season on a positive note for them. Last year I really felt like I re-established myself in the BTCC, and the objective now is to build on that to even greater heights in 2024.”
The Right to Repair
The Right to Repair: Challenges for Third-Party Maintainers and the Role of Advanced Fourth-Party Repair Organisations in Enterprise IT
In the complex landscape of enterprise IT and data centre equipment support & maintenance, the Right to Repair movement is not just a matter of policy but also a practical challenge, especially for Third-Party Maintainers (TPMs) and advanced Fourth-Party Repair (4PR) organisations. These entities play a crucial role in providing cost-effective and efficient repair solutions for corporate end-users, navigating through the challenges posed by the stringent IP lockdowns of Original Equipment Manufacturers (OEMs).
Challenges for Third-Party Maintainers (TPMs)
TPMs are essential in offering alternative repair and maintenance services for enterprise IT equipment, including data storage systems and servers. Their role is increasingly critical as they provide a cost-effective solution compared to OEM services. However, TPMs face several challenges:
- Intellectual Property Restrictions
OEMs often lock down their intellectual property, making it challenging for TPMs to access necessary repair manuals, tools, and parts. This restriction not only hampers the ability of TPMs to perform repairs but also limits their capacity to offer competitive services.
- Technological Complexities
With the rapid advancement in technology, keeping up with the latest developments in data storage and server technology requires TPMs to update their skills and tools continuously. This constant need for upskilling and investing in new technologies can be a significant hurdle.
-
Warranty and Liability Issues
Often, repairs done by TPMs can void warranties provided by OEMs. This situation puts corporate end-users in a dilemma, choosing between cost-effective TPM services and retaining their OEM warranties.
The Rise of Advanced Fourth-Party Repair Organisations
Amidst these challenges, advanced Fourth-Party Repair (4PR) organisations are an effective solution. These entities are not just repair service providers but are often involved in the development of reverse engineering capabilities. Their role is becoming increasingly important for several reasons:
- Expertise in Reverse Engineering
4PR organisations with strong reverse engineering skills can navigate the IP restrictions OEMs impose. They can develop alternative methods and tools to repair and maintain equipment without relying on OEM-provided resources.
- Custom Solutions
Advanced 4PR entities can offer more tailored solutions that fit the specific needs of TPMs. This customisation can range from developing unique repair methods to recovering bespoke parts that are no longer available from OEMs.
- Bridging the Gap in the Market
These organisations help fill the gap in the market created by OEM restrictions. By offering services that TPMs might find challenging to provide, they ensure that corporate end-users have access to a broader range of repair and maintenance options.
- Enhancing Corporate Data Security
By providing in-house or local repair services, 4PR organisations can help enhance data security. This aspect is particularly crucial for sensitive corporate data, where sending equipment off-site for OEM repairs might pose security risks.
External Organisations and Lobbying
In the enterprise IT sector's ongoing Right to Repair discussion, external organizations like Right to Repair and Free ICT play a crucial role. These entities advocate for policies that can break down the barriers imposed by Original Equipment Manufacturers (OEMs), directly benefiting Third-Party Maintainers (TPMs) and Fourth-Party Repair (4PR) organisations such as Gentronics Solutions. By campaigning for access to repair manuals, tools, and parts, and promoting open access to ICT resources, they not only challenge restrictive OEM practices but also support a competitive, sustainable repair market. Their efforts contribute to the overarching goals of environmental sustainability and consumer rights, underlining the importance of such advocacy in enabling TPMs and 4PRs to offer innovative, efficient, and tailored repair solutions in the enterprise IT landscape.
Conclusion
The Right to Repair in the context of enterprise IT and data centre equipment is a multifaceted issue with significant implications for TPMs and corporate end-users. While TPMs provide essential services, they face considerable challenges due to OEM restrictions. In this environment, advanced Fourth-Party Repair organisations, especially those with robust reverse engineering capabilities, are becoming increasingly important. They not only offer cost-effective and custom solutions but also help maintain a competitive balance in the repair and maintenance ecosystem of enterprise IT. As the debate around Right to Repair evolves, the role of these entities will be pivotal in shaping a more accessible, secure, and economically viable future for IT equipment maintenance and repair.
About Gentronics
Gentronics Solutions is a notable Fourth-Party Repair (4PR) specialist, adept in providing advanced repair solutions for enterprise IT and data centre equipment. Renowned for their expertise in reverse engineering, they effectively circumvent OEM-imposed limitations, offering custom, cost-effective repair services. Their focus extends to adapting to rapid technological changes in data storage and servers, ensuring tailored solutions for corporate end-users. Additionally, Gentronics Solutions prioritises data security, making them a valuable partner for organisations seeking reliable and secure alternatives to OEM services to repair and extend the life of their IT assets.
Aron Taylor-Smith prepares for “biggest season yet” in the BTCC
Aron Taylor-Smith’s preparations for the 2024 Kwik Fit British Touring Car Championship continue to take shape, ahead of what the Irish driver is calling his “biggest season yet” in the category.
It’s a case of “new year, same ambition” for the 33-year-old Dubliner as he prepares once again to tackle the UK’s premier motorsport championship in a Vauxhall Astra, run by multiple race-winners CarStore Power Maxed Racing.
It’s a partnership that has re-invigorated Taylor-Smith’s touring car career over the past twelve months, including a return to the overall podium, a near-miss for a victory at Silverstone, and a points total higher than the previous two seasons of his career combined.
That was all achieved with a limited testing programme due to the late nature of the deal, but it’s a different ball game this time around, as Taylor-Smith explains.
“Continuity is a huge advantage in the BTCC,” he says. “Last season, I effectively had to spend the first half of the year adapting to the car and integrating myself with the team, given how late we pulled the deal together.
“But now, I’ve not only got an entire year of data and experience to work from, but also a much clearer picture of where the car needs to go now and what I need to be able to extract the maximum from it as a driver.”
It was a no-brainer, Taylor-Smith insists, to make CarStore Power Maxed Racing his longer-term home, with the announcement before Christmas that a new multi-year deal had been agreed.
“They’re pretty much stuck with me now!” he laughs. “But in all seriousness, it was an easy decision for me to make to commit myself.
“This is, in many ways, my biggest season yet in the BTCC. So for me to have that solid foundation, that familiarity, really takes away so many factors that other drivers on the grid will be contending with, so it’s only an advantage.”
The Vauxhall Astra had, until last season, come under a bit of fire as one of the older models on the BTCC grid, but a new lease of life in Taylor-Smith’s hands has led to something of a renaissance.
“Old doesn’t necessarily mean uncompetitive! I’ve been around the block a fair bit in this championship, and I can say with confidence that these cars are still not developed to their full potential.
“It’s a proven race-winner on multiple occasions, and in my opinion, there’s still a sweet spot to be found. It’s something we’re all working flat out on back at base.
“Of course, the championship will be as competitive as ever, so there’s never any guarantee of success, but I feel as if we have a real chance this season to go out and put on a show.”
And Taylor-Smith has plenty of people to put a show on for, with a steady stream of commercial partners renewing their support in the Irishman’s career.
“Honestly, the support is quite mind-blowing to me,” admits Taylor-Smith.
“It’s me out there on track in the car, but there are so many great people behind the scenes in my partner network who make it all happen. We’re very careful to invite like-minded individuals and companies into our ‘racing family’ as we call it, and it means we’ve surrounded ourselves with great people.
“It definitely gives me that extra impetus in the car – as if I needed it – to go out there and perform. Anything we achieve this season, we’ll do it as a collective.”
The new BTCC season is scheduled to begin at Donington Park on 27-28 April 2024.
Gentronics is today delighted to announce an exciting new partnership with Árón Taylor-Smith for the 2024 Kwik Fit British Touring Car Championship (BTCC).
Gentronics, who specialises in Enterprise Computer Systems Repairs, IT Asset Disposal and Data Services, have always been fans of the BTCC, but the 2024 marks an exciting chapter in the Devizes company history as they partner with Árón Taylor-Smith for what should be a very exciting championship. Coincidently, it is a milestone in the Irishman’s career, too, as he celebrates ten years in the BTCC during the 2024 season. Taylor-Smith has always been one to watch within the championship, showcasing his calibre by winning his maiden race in his debut season. Similarly, Gentronics has been at the forefront of the IT industry since being formed in 2019 by Andrew Genever.
Andrew Genever commented: “We knew instantly that joining Árón BTCC program would be a great fit for Gentronics once we met him. I have always enjoyed the BTCC, and Árón has tailored a program for us to both benefit from the commercial avenues associated with the exposure of the BTCC whilst also being able to focus on both staff & client engagement at the races. We are really excited to be joining Árón’s BTCC program and look forward to seeing what the 2024 season holds after a tremendous second half in 2023.”
The 2023 season was certainly a standout year for Taylor-Smith after having signed for Power Maxed Racing prior to the start of the season. Once acclimated within the team, the Irishman became a force to be reckoned with as he constantly challenged for podiums whilst accumulating four independent wins in the second half of the season alone. In a silverware-laden season for the Dubliner, Taylor-Smith also added the affirmation of four Independent class victories to a trophy cabinet that already includes four outright race wins and, now, 20 podium finishes since making his debut back in 2011. The past nine months have certainly marked something of a renaissance for Taylor-Smith’s touring car career, and the focus has already shifted towards making 2024 an even bigger step towards the ultimate goal of championship glory.
Taylor-Smith commented: “I absolutely love getting to welcome new partners into the BTCC, and I couldn’t be more grateful for the support from Gentronics. I met with both Steve & Andrew just before the Christmas break, and it was a match made in heaven. They knew the exact areas that they wanted to focus on for Gentronics, from brand visibility to client engagement, and with this feedback, we were able to tailor a program to deliver far beyond a generic ‘sponsorship deal.’ We have exciting plans in the pipeline to bring their debut season to life, and I look forward to flying the Gentronics flag throughout the year.”
Taylor-Smith was one of the first drivers on the current BTCC grids to commit to his 2024 plans as soon as the off-season commenced, immediately marking him as one to watch for next season. The consistency within the team will play a significant part in making another step forward as Taylor-Smith lines up against the nation’s best Touring Car drivers once again. The early signing has allowed the team to carry out further developments on the Vauxhall Astra, making it an even bigger threat for the 2024 championship.2024 will be the first season in Taylor-Smith’s BTCC career where he will get the opportunity to be in the same car, with the same team and most critically the same engineering crew.
The first race will soon be upon us as the team returns to a happy hunting ground at Donington Park. Preparations are well underway for the start of the 2024 season, with a host of winter developments already underway within Power Maxed Racing to ensure that they are even more competitive come the first race of the season at Donington. Be sure to keep an eye on Árón Taylor-Smith’s social media channels for regular updates.